Transparency matters. When you’re considering financial education, you deserve clear, honest answers about who’s teaching, what they’re teaching, and why it works.
Here’s everything you want to know about Goat Academy—straight answers to the questions people actually ask.
About Goat Academy
Q: What is Goat Academy?
Goat Academy is a financial education platform that teaches stock investment principles based on institutional risk management frameworks.
We were founded by Felix Prehn five years ago with a clear mission: make Wall Street-grade investment education accessible to everyone. Over the past five years, we’ve taught more than 20,000 students a systematic approach to investing that prioritizes risk management over speculation.
Our coaches come from Goldman Sachs, Deutsche Bank, Bear Stearns, and other top-tier institutions. They bring a combined 150+ years of institutional experience to teaching retail investors the same principles they used to manage billions in capital.
We focus on risk management-based investing—teaching you to think like a professional investor, not a gambler.
Q: Who is Felix Prehn?
Felix Prehn is a former banker who founded Goat Academy to democratize financial education.
Felix saw a gap in the market: too many retail investors were learning from self-taught traders with no institutional background. He wanted to create something different—a platform where Wall Street veterans with proven track records could teach retail investors the principles that actually work.
Over the past five years, Felix has built Goat Academy into a comprehensive education platform that’s taught more than 20,000 students. He also runs the Felix & Friends YouTube channel, which has grown to nearly 300,000 followers who tune in for daily market analysis and free financial education.
Felix is passionate about financial literacy and dedicated to making institutional-grade education accessible to everyone. He’s also Winston’s proud human (Winston is the unofficial Goat Academy mascot and a very good boy).
Q: What’s the connection to Felix & Friends YouTube?
Felix & Friends is Felix Prehn’s YouTube channel, where he provides free daily market analysis and financial education to nearly 300,000 followers.
The YouTube channel and Goat Academy share the same mission: financial literacy for everyone. The difference is depth and structure.
On YouTube, Felix provides free daily content—market updates, analysis, educational segments. It’s a great way to learn and stay informed.
Goat Academy is the comprehensive, structured education platform where you get systematic training in investment principles, access to Wall Street veteran coaches, risk management frameworks, trading tools, and a community of like-minded investors.
Think of YouTube as the free introduction, and Goat Academy as the complete education.
Our Coaches & Credentials
Q: Who are your coaches?
Our coaches are Wall Street veterans with 150+ combined years of institutional experience. These aren’t self-taught traders—they’re professionals who managed real capital at top-tier firms.
Gerald brings 50 years of trading experience. He started at the Chicago Board Options Exchange (CBOE) in the 1970s, spent over 20 years as a market maker there, and later became Head derivatives trader at Whitebox Advisors, where he managed positions for a $3 billion hedge fund.
Mark is a Chartered Market Technician (CMT) who traded directly for two of the greatest money managers in Wall Street history: Mario Gabelli and Steven A. Cohen. He served as Head Trader at three institutional money managers, founded the Benzinga Trading School, and taught at the New York Institute of Finance. He holds a Master’s Degree in Finance from New York University.
Andrew managed a £100 million pension fund at Scottish Equitable (now Aegon) and worked as a specialist in financial research and sales at County NatWest—now known as Deutsche Bank.
Elliot spent over 20 years trading options for regulated investment banks in London, including serving in LME Hedge Fund Sales and Brokerage at Societe Generale Corporate and Investment Banking.
These are real traders, real bankers, with real institutional experience.
Q: What makes your coaches different?
The difference is simple: institutional experience vs. self-taught traders.
Our coaches managed real capital in real markets at firms like Goldman Sachs, Deutsche Bank, and Bear Stearns. They have decades of proven track records navigating every market condition—bull markets, bear markets, crashes, recoveries.
They bring professional risk management expertise that can only come from managing billions in institutional capital. When you’re responsible for a $3 billion fund or a £100 million pension fund, risk management isn’t optional—it’s everything.
Now they’re dedicated to teaching retail investors the same systematic principles they used throughout their Wall Street careers.
That’s fundamentally different from learning from someone who taught themselves to trade from YouTube videos.
Q: Why should I trust this education?
Trust is earned through transparency and track record.
5+ years in operation: Goat Academy has been teaching students since 2021. We’re not a fly-by-night operation.
20,000+ students taught: Over five years, we’ve built a community of thousands of students learning institutional investment principles.
Coaches with verifiable Wall Street backgrounds: Our coaches’ credentials aren’t made up. They have verifiable institutional experience at top-tier firms.
Transparent about methodology: We’re clear about what we teach (risk management-based investing), how we teach it (systematic frameworks), and who’s teaching it (Wall Street veterans).
Focus on proven principles, not hype: We don’t promise get-rich-quick schemes or “secret strategies.” We teach the same disciplined, systematic approach that institutional investors use.
What We Teach
Q: What does Goat Academy teach?
We teach stock investment principles built on institutional risk management frameworks.
Specifically, you learn:
- Risk management-based decision making: How to assess and manage risk before every investment
- Systematic approach to investing: Repeatable processes, not emotional reactions
- Data-driven strategies: Making decisions based on measurable criteria
- Defined entry and exit points: Always knowing your plan before you enter a position
This isn’t about “hot tips” or speculation. It’s about building a systematic approach to investing that works across different market conditions.
Q: What’s “The Wall Street Protocol”?
The Wall Street Protocol is our core methodology—a systematic approach to stock investing built on institutional risk management principles.
It includes:
- Systematic risk assessment before every trade
- Data-driven investment decisions based on clear criteria
- Defined entry and exit strategies so you always have a plan
- Clear, measurable outcomes that you can track and improve
- Smart automations that let you invest in just 2 hours per week
It’s called the “Wall Street Protocol” because it’s based on the same frameworks that institutional investors use to manage billions in capital—adapted for retail investors who want to invest intelligently without it becoming a full-time job.
Q: Is this day trading?
No. We teach investment principles, not day trading speculation.
Day trading typically involves making multiple trades per day, watching screens constantly, and reacting to short-term price movements. That’s speculation, and it’s not sustainable for most people.
We focus on risk management, not speculation. We teach a sustainable, long-term approach that works alongside your career. Most of our students spend just 2 hours per week on their investing activities.
The goal is to build wealth systematically over time using proven institutional principles—not to gamble on short-term price movements.
Q: How much time does it take?
Just 2 hours per week for most students.
We use smart automations to reduce screen time and eliminate noise. You’re not reacting to every market move or watching CNBC all day. You’re making efficient, focused decisions based on your systematic process.
This approach is designed for busy professionals who want to invest intelligently without it becoming a second full-time job.
Q: What kind of results can I expect?
We teach principles and risk management—the skills and frameworks you need to make informed investment decisions.
Individual results vary based on how you apply what you learn, market conditions, your starting capital, risk tolerance, and countless other factors.
Our focus is on education and skill-building—giving you the knowledge to think like an institutional investor and make systematic, risk-managed decisions.
Important Disclosure: Past performance does not guarantee future results. All investing involves risk, including the potential loss of principal. Individual results will vary. The education provided by Goat Academy is for informational purposes only and does not constitute financial advice.
Program Details
Q: How long has Goat Academy been around?
Goat Academy was founded 5+ years ago in 2021.
Over that time, we’ve continuously refined and improved our curriculum based on student feedback and evolving market conditions. Our core principles remain the same—institutional-grade risk management and systematic investing—but we’re always improving how we teach them.
Q: How many students have you taught?
We’ve taught more than 20,000 students over the past five years.
That’s a growing community of informed investors who are learning to think systematically about markets, manage risk professionally, and build wealth over the long term.
Q: What’s included in the program?
When you join Goat Academy, you get:
- Comprehensive stock investment education based on institutional principles
- Risk management frameworks used by Wall Street professionals
- Trading tools and automations that save time and eliminate noise
- Access to Wall Street veteran coaches with 150+ combined years of experience
- Community of like-minded investors learning the same systematic approach
Everything is designed to teach you to think like an institutional investor—with the risk management discipline and systematic approach that professionals use to manage billions.
Q: Who is this for?
Goat Academy is for:
- Beginners wanting to learn properly from the start, with institutional-grade education
- Busy professionals who want to invest in just 2 hours per week
- Anyone seeking financial literacy and the skills to make informed decisions
- People who want institutional-grade education without needing a Wall Street career
- Those tired of hype and speculation who want proven, systematic principles
If you’re willing to learn and apply disciplined principles, Goat Academy can teach you to invest like a professional.
Our Mission & Philosophy
Q: What’s your mission?
Our mission is simple: making Wall Street principles accessible to everyone.
You shouldn’t need a finance degree or Wall Street connections to learn how institutional investors think about markets. You shouldn’t have to learn from self-taught traders with no professional background.
We’re building financial literacy one student at a time—empowering informed decision-making and creating long-term wealth builders who understand risk management and systematic investing.
Q: What makes Goat Academy different?
Several things set us apart:
Real Wall Street experience: Our coaches come from Goldman Sachs, Deutsche Bank, Bear Stearns, and other top institutions. They managed billions in real capital.
Focus on education, not trade calls: We don’t send you “hot tips.” We teach you principles so you can make your own informed decisions.
Risk management first: Before you learn how to make money, you learn how not to lose it. That’s the professional approach.
Proven, institutional-grade methodology: We teach the same frameworks that professionals use—adapted for retail investors.
Sustainable approach for real life: 2 hours per week. Works alongside your career. Built for the long term.
Q: Why “Goat Academy”?
GOAT stands for Greatest Of All Time.
Our goal is to help you become the greatest investor you can be—not by chasing get-rich-quick schemes, but by building real skills and systematic approaches that work over the long term.
Also, Winston the dog is pretty great, and he approves of the name.
Getting Started
Q: How do I start?
Getting started is simple:
- Visit goatacademy.org to explore our programs
- Explore free resources including Felix’s YouTube channel
- Watch Felix & Friends on YouTube to get a feel for Felix’s teaching style
- Join when you’re ready to commit to learning institutional investment principles
We’re here when you’re ready to take your financial education seriously.
Q: What’s the first step?
The first step in your Goat Academy education is understanding risk management principles.
Before you learn specific strategies or techniques, you need to understand how institutional investors think about risk. That foundation changes everything—it’s the difference between investing and gambling.
From there, you’ll learn The Wall Street Protocol—our systematic approach to stock investing—and start building your foundation in institutional-grade investment principles.
Join 20,000+ Students Learning Wall Street Principles
Transparency is our foundation. We’re clear about who we are, what we teach, and why it works.
If you’re ready to learn from Wall Street veterans with 150+ years of combined experience at firms like Goldman Sachs, Deutsche Bank, and Bear Stearns, we’re ready to teach you.
Start your journey today. Visit goatacademy.org or check out free daily market analysis on the Felix & Friends YouTube channel.